Face.com bought by Facebook | RitroSoft.com | Always at your Services

Face.com bought by Facebook

Facebook has decided to buy an Israeli startup specialising in facial recognition technology – Face.com. The firm already provides software that allows facebook memebers to identify and tag photos of their friends.

Face.com is an 11-employee startup located in the heart of Tel Aviv’s startup community on Rothschild Boulevard, locally known as the Silicon Boulevard. Face.com launched its first product in 2009, and also supports third-party apps such as Photo Finder, Photo Tagger, and CelebrityFindr, which allows Twitter users to search for photos of celebrities.

Tagging is a popular feature on Facebook, but privacy advocates have raised concerns about the technology. Face.com’s software scans photos which facebook users upload, and suggests friends they may wish to tag with just one click.
The acquisition does not mean there will be changes to Facebook’s current face detection and recognition.
People who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience, this transaction simply brings a world-class team and a long-time technology vendor in house.
Its been in news that Facebook are in the process of building the largest and most accurate facial recognition database in the world, and with great power comes great responsibility,We would hope to see very strict safeguards on how this information is stored and who has access to it, particularly if – as seems increasingly likely – Facebook is going to start making money from it.
But Facebook refuted the suggestion that it was building a facial recognition database, explaining that the technology simply allowed people on Facebook to tag images of their friends quickly and easily, without allowing users to identify anyone on the social network unless they were already friends with them.

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